5 Reasons Why I Don’t Hate Email Anymore

Goodwin Studios Creative Design for Web and Print

5 Reasons Why I Don’t Hate Email Anymore

Not long ago, I came across a phrase ‘email is the place where information goes to die’ (Bill French 2003) and at the time I thought ‘This is so right!’ In 2010 my 7 inboxes were being flooded with over 600 emails a day, and they were the emails that escaped my spam filters. I had filters on my email servers and filters on my email software and still, 600 emails a day landed in my inboxes. Needless to say a good portion of my work schedule had to be set aside to sort, toss and/or answer every email.

And I’ve done a good job! I have emails that date as far back as the 1990s. In 2010 I started sorting and archiving in monthly folders which then sorted into annual folders. Some might call me a digital hoarder but these email archives have come in very handy from time to time.

In the middle of all that mayhem I began advising my clients to use alternatives for communication. I set up a cloud-based projects area where I could work with my design teams without the need for email. We installed Skype and many of my discussions with clients and team members took place in that fashion – text based Skyping is fast, efficient, and nothing ever gets lost. We all bought smart phones and now text each other not just messages but addresses and lists and photos and tickets. And of course, there’s Facebook. At least half of my communication with family and friends is conducted through Facebook. As well, my clubs and groups and organizations started using Facebook groups and pages to share important information and events.

These methods all work wonderfully but lately I’ve started to consider a return to Email and here my top 5 reasons why.

1. Spam is not so bad any more.

Anti-Spam techniques are constantly becoming more sophisticated and successful. I no longer find 600 emails stuffing my in boxes.  (More info: https://en.wikipedia.org/wiki/Anti-spam_techniques)

2. Canada’s anti-spam legislation

which came into effect July 2014 now requires consent, identification and an unsubscribe mechanism. This has made a huge difference in the flow of unsolicited email. (More info: http://fightspam.gc.ca/eic/site/030.nsf/eng/home)

3. Smartphones!

Over 72% of online adults send or receive emails via their smartphones. I love my smartphone and because I commute so much, it is often a lifeline between me in my travels and my company. It is easy to check email, answer, or forward on my smartphone.

4. Email is professional.

I like to be able to send professional letters which include a signature that contains my logo and company information, and I like to receive these kinds of letters as well. After a face-time meeting with a client, I like to followup with an email recap – in fact after any conversations with clients either face to face, by text, or social media, I like to follow up with an in-depth recap by email – it’s good for business and it helps everyone keep a record of details such as timelines and logins. And it looks good. Call me old fashioned! But a ‘dear client’ and a ‘yours truly’ can be like brackets to a good communication.

5. Everyone has email.

This is the truth isn’t it? There is no other means of electronic communication that can boast this fact. To reach the broadest group of readers, email is the best option. Email has been used by everyday people for over 30 years – our grandparents have it, our teenagers have it. Many have Facebook, or twitter, or Skype, or texting, or instagram, tumblr, snapchat – but everyone has email. A valid email is required before any other social media can be engaged. Email is global, it’s a communications system that knows no borders or boundaries.

Oh I still get spam – yesterday I opened one of my in boxes and found 50 emails that had nothing but gibberish in the subject line. Of course, I DID NOT OPEN THEM. Don’t ever open spam email by the way. But this doesn’t happen very often anymore. And as I slowly go about unsubscribing to anything I’m not interested in, the content of my inbox is becoming interesting again.

One of my plans for 2016 is to take a new look at my email habits and systems. Especially now that I know my communications won’t be buried under my clients’ spam piles.

So watch your inbox for an email from Goodwin Studios or drop us a line!

Jude Goodwin

Goodwin Studios